{"id":717,"date":"2025-01-22T16:45:00","date_gmt":"2025-01-22T16:45:00","guid":{"rendered":"https:\/\/abavantage.com\/?p=717"},"modified":"2026-02-07T18:26:11","modified_gmt":"2026-02-07T18:26:11","slug":"ab-avantage-showcases-trjrs-at-business-ya-shabab-pioneering-platform-empowering-handmade-products","status":"publish","type":"post","link":"https:\/\/abavantage.com\/ar\/ab-avantage-showcases-trjrs-at-business-ya-shabab-pioneering-platform-empowering-handmade-products\/","title":{"rendered":"AB Avantage Showcases TRJRS at Business Ya Shabab: Pioneering Platform Empowering Handmade Products"},"content":{"rendered":"<p>During the event, AB Avantage connected with a diverse network of founders, business leaders, investors, and ecosystem enablers to present <strong>TRJRS<\/strong>, its flagship platform dedicated to supporting Egyptian handmade products and enabling global export opportunities. The discussions focused on how digital platforms, AI-driven customization, and export enablement can transform traditional craftsmanship into scalable, internationally competitive businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"883\" src=\"https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-1024x883.jpg\" alt=\"\" class=\"wp-image-718\" srcset=\"https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-1024x883.jpg 1024w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-300x259.jpg 300w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-768x662.jpg 768w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-1536x1324.jpg 1536w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-2048x1766.jpg 2048w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/IMG_4835-14x12.jpg 14w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bassel Riad and Ayman Elkasaby while discussing TRJRS and AI-powered customization with one of our partners<\/figcaption><\/figure>\n\n\n\n<p>By engaging with strategic partners at Business Ya Shabab, AB Avantage reinforced its mission through TRJRS as the first platform designed to digitally empower Egyptian artisans while opening access to global markets. The platform demonstrated how AI can provide smart customization options for customers worldwide, creating a seamless bridge between local craftsmanship and international demand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"649\" height=\"473\" src=\"https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-07-at-7.08.06-PM.jpeg\" alt=\"\u0628\u0627\u0633\u0644 \u0631\u064a\u0627\u0636Bassel RiadAB Avantage\" class=\"wp-image-720\" style=\"width:649px;height:auto\" srcset=\"https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-07-at-7.08.06-PM.jpeg 649w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-07-at-7.08.06-PM-300x219.jpeg 300w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-07-at-7.08.06-PM-16x12.jpeg 16w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><figcaption class=\"wp-element-caption\">Bassel Riad during a TV Interview Discussing TRJRS<\/figcaption><\/figure>\n\n\n\n<p>AB Avantage also contributed to conversations on how data-driven insights, digital infrastructure, and structured business models can help artisans and small workshops shift from local selling to structured exporting. Through practical discussions around logistics, customization workflows, and partnership models, the company showcased how technology can connect craftsmanship, scalability, and market access.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/BeautyPlus_20250106134258506_save-edited.jpg\" alt=\"\u0628\u0627\u0633\u0644 \u0631\u064a\u0627\u0636Bassel RiadAB Avantage\" class=\"wp-image-722\" srcset=\"https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/BeautyPlus_20250106134258506_save-edited.jpg 960w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/BeautyPlus_20250106134258506_save-edited-300x169.jpg 300w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/BeautyPlus_20250106134258506_save-edited-768x432.jpg 768w, https:\/\/abavantage.com\/wp-content\/uploads\/2026\/02\/BeautyPlus_20250106134258506_save-edited-18x10.jpg 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Bassel Riad during a TV Interview Discussing TRJRS<\/figcaption><\/figure>\n\n\n\n<p>Participation at Business Ya Shabab reflects AB Avantage\u2019s commitment to building sustainable innovation that preserves cultural heritage while enabling economic growth. Through TRJRS, the company remains focused on enabling impactful collaborations that help Egyptian creators grow, compete globally, and maintain the authenticity of handmade products.<\/p>\n\n\n\n<p>In addition to engaging with ecosystem stakeholders, AB Avantage explored opportunities to collaborate with partners in logistics, fintech, and digital services to simplify exporting processes and enhance the end-to-end experience for both artisans and customers. The event opened doors for partnerships that support expanding Egyptian handmade products to regional and international audiences.<\/p>\n\n\n\n<p>For other articles, please check this link: <a href=\"https:\/\/abavantage.com\/ar\/posts\/\">https:\/\/abavantage.com\/posts\/<\/a>**<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>During the event, AB Avantage connected with a diverse network of founders, business leaders, investors, and ecosystem enablers to present TRJRS, its flagship platform dedicated to supporting Egyptian handmade products and enabling global export opportunities. The discussions focused on how digital platforms, AI-driven customization, and export enablement can transform traditional craftsmanship into scalable, internationally competitive [&hellip;]<\/p>","protected":false},"author":2,"featured_media":718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[13,14,11,15,12],"class_list":["post-717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-avantage","tag-ab-avantage","tag-ayman-elkasaby","tag-bassel-riad","tag-15","tag-12"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/posts\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":1,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/posts\/717\/revisions"}],"predecessor-version":[{"id":723,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/posts\/717\/revisions\/723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/categories?post=717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abavantage.com\/ar\/wp-json\/wp\/v2\/tags?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}